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		<title>Influential Hispanic Consumers Spend 30 Hours Per Week Sharing Views Online, Study Finds</title>
		<link>http://saberesmas.wordpress.com/2008/05/01/influential-hispanic-consumers-spend-30-hours-per-week-sharing-views-online-study-finds/</link>
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		<pubDate>Thu, 01 May 2008 20:13:50 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=189</guid>
		<description><![CDATA[The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released today by Burson-Marsteller, a leading public relations and communications consultancy. The study focused on the way these Hispanic opinion leaders, dubbed the Hispanic-fluentials, communicate online [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=189&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Jessica</media:title>
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		<title>U.S. Hispanic Population Surpasses 45 Million</title>
		<link>http://saberesmas.wordpress.com/2008/05/01/us-hispanic-population-surpasses-45-million/</link>
		<comments>http://saberesmas.wordpress.com/2008/05/01/us-hispanic-population-surpasses-45-million/#comments</comments>
		<pubDate>Thu, 01 May 2008 20:11:25 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=188</guid>
		<description><![CDATA[Now 15 Percent of Total The following was released today by the U.S. Census Bureau: The nation&#8217;s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million. National and state estimates by race, Hispanic origin, sex and age released today [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=188&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Jessica</media:title>
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		<title>Greg Cunningham de Target: Mercadeo hispano es un imperativo</title>
		<link>http://saberesmas.wordpress.com/2008/04/11/greg-cunningham-de-target-mercadeo-hispano-es-un-imperativo/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/11/greg-cunningham-de-target-mercadeo-hispano-es-un-imperativo/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 14:49:05 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=185</guid>
		<description><![CDATA[By Patricia Blanco Ante una audiencia de cerca de doscientos representantes de agencias, medios y anunciantes reunidos en el marco del evento Voz Latina, en Hollywood (Florida), Greg Cunningham, gerente de Grupo de Mercadeo Multicultural de Target, habló sobre las estrategias que ha desarrollado esta tienda por departamentos para hablarle al cambiante consumidor latino. “El [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=185&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Jessica</media:title>
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		<title>Hispanic Marketing Report: Text Market</title>
		<link>http://saberesmas.wordpress.com/2008/04/09/hispanic-marketing-report-text-market/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/09/hispanic-marketing-report-text-market/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:23:30 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=182</guid>
		<description><![CDATA[Marketers are taking advantage of the fact that Hispanics are ahead of the general market on mobile data use. By Della de Lafuente To a marketer, U.S. Hispanics aren&#8217;t just attractive because they are expanding as a population. The segment also is ahead of the curve on mobile computing. According to a 2007 survey by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=182&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jessica</media:title>
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		<title>Hispanics Are Better Influencers</title>
		<link>http://saberesmas.wordpress.com/2008/04/09/hispanics-are-better-influencers/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/09/hispanics-are-better-influencers/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:05:03 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=181</guid>
		<description><![CDATA[US online Hispanic influencers connect with friends and family in greater numbers than general online influencers, whether online or off, according to a Burson-Marsteller study conducted by MSI International. Influencers, as defined by eMarketer, are opinion leaders whose advice is sought, trusted and acted upon by other consumers. The study found that general online influencers, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=181&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/27122c5fcd63ac53e22e1e1d3e894f79?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Jessica</media:title>
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		<title>Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecommunications, Says Insight Research</title>
		<link>http://saberesmas.wordpress.com/2008/04/09/hispanics-and-other-ethnic-markets-will-spend-60-billion-on-telecommunications-says-insight-research/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/09/hispanics-and-other-ethnic-markets-will-spend-60-billion-on-telecommunications-says-insight-research/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:01:52 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=180</guid>
		<description><![CDATA[In 2008, US ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total US population, will spend the most. The ability to tap into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=180&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/27122c5fcd63ac53e22e1e1d3e894f79?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Jessica</media:title>
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		<title>New media expected to get more ad dollars</title>
		<link>http://saberesmas.wordpress.com/2008/04/09/new-media-expected-to-get-more-ad-dollars/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/09/new-media-expected-to-get-more-ad-dollars/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 19:55:30 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=179</guid>
		<description><![CDATA[By David Lieberman Advertisers and marketers, struggling to keep up with changing consumer habits, are about to make massive investments in new digital and out-of-home media platforms, according to a forecast out today from research firm PQ Media. It says that companies will spend more than $160.8 billion in 2012 — up 82% from 2008 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=179&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jessica</media:title>
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		<title>Domino&#8217;s Pizza Now Available in Spanish</title>
		<link>http://saberesmas.wordpress.com/2008/04/09/dominos-pizza-now-available-in-spanish/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/09/dominos-pizza-now-available-in-spanish/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 19:52:40 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=178</guid>
		<description><![CDATA[By Della De Lafuente Since Spanish speakers eat as much pizza as anyone else, you might think that most delivery companies are able to field calls en Espanol. But, you&#8217;d be wrong. This month, Domino&#8217;s Pizza is becoming the first of the companies to serve up an automated language ordering system catering to Spanish-dominant Hispanics. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=178&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jessica</media:title>
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		<title>Chart Climbers: The Mexican Soap Opera Beating U.S. Shows–in the U.S.</title>
		<link>http://saberesmas.wordpress.com/2008/04/07/chart-climbers-the-mexican-soap-opera-beating-us-shows%e2%80%93in-the-us/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/07/chart-climbers-the-mexican-soap-opera-beating-us-shows%e2%80%93in-the-us/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 21:33:53 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=176</guid>
		<description><![CDATA[By Jamin Brophy-Warren A Mexican [Televisa] program called “Al Diablo con los Guapos” is off to a big start in the U.S. this year on the Spanish-language channel Univision. The show is one of the top-rated in the 18-34 demographic among Spanish-language viewers, according to Nielsen. Some airings have draws more than 5 million viewers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=176&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://saberesmas.wordpress.com/2008/04/07/chart-climbers-the-mexican-soap-opera-beating-us-shows%e2%80%93in-the-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/27122c5fcd63ac53e22e1e1d3e894f79?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Jessica</media:title>
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		<title>Jacques Hart de Televisa Digital: Medios sociales cambiarán la publicidad online</title>
		<link>http://saberesmas.wordpress.com/2008/04/07/jacques-hart-de-televisa-digital-medios-sociales-cambiaran-la-publicidad-online/</link>
		<comments>http://saberesmas.wordpress.com/2008/04/07/jacques-hart-de-televisa-digital-medios-sociales-cambiaran-la-publicidad-online/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 20:52:44 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://saberesmas.wordpress.com/?p=174</guid>
		<description><![CDATA[A juicio de Jacques Hart, jefe de la división estadounidense de Televisa Digital, todavía es evidente la subinversión en la publicidad online; más aún, de cara a los medios hispanos, donde solamente se está colocando 3,5% de la inversión total de publicidad latina en EE UU (versus el 7,5% que muestra el mercado general). Pese [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=saberesmas.wordpress.com&amp;blog=1345340&amp;post=174&amp;subd=saberesmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jessica</media:title>
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